Jordan Brand Rolls out Moving ‘RE2PECT’ Tribute for Derek Jeter
Jordan Brand released a new, star-studded tribute on Monday to pay homage to Derek Jeter, one of the company’s longest sponsored athletes.
Titled “RE2PECT,” the spot shows a veritable army of athletes, coaches and pop culture icons tipping their caps to the 40-year-old New York Yankee, who will retire this year after wrapping up his 20th season in the MLB.
Tiger Woods, Michael Jordan and Jay Z are just a few of the many familiar faces paying tribute to the Yankees captain in the ad. Phil Jackson, Jeanie Buss, Carmelo Anthony and Billy Crystal also show their respect in the video, which is guaranteed to leave more than one Yankees fan misty-eyed.
The best part of this ad might be the grudging acknowledgements of Jeter’s success. Boston bros with no love for the Yankees tip their hats, and Mr. Met might have to go into witness protection after doffing his cap for Jeter.